At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

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Esben Seyffart Sørensen, Business Development Director

Esben has worked with omnichannel distribution since 2008 and is an enthusiast of developing the omnichannel sales model with digital embedment of insurance products into the customers’ digital universe. Prior to joining Penni.io, Esben har worked for two of the largest insurance groups in the Nordics and has overall 20 years experience of working within insurance

The Role of Digitally Embedded Insurance in Omnichannel Distribution

This blog post focuses on a specific aspect of the customer experience and its associated benefits: customer engagement within embedded offerings. Offering digitally embedded insurance products allows distributors to increase their acquisition of qualified leads and their online sales at a reduced cost per sale.

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