At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

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Esben Seyffart Sørensen, Business Development Director

If you asked us to name an insurance (and human) version of Google, we would answer in chorus: Seyffart. With a total of 20 years of experience within insurance, he knows the market from A to Z - backwards. Since 2008, Esben has specialised in omnichannel distribution. He’s, therefore, close-to-being obsessed with developing the omnichannel sales model by embedding insurance products into the customers’ digital lives. Before joining the best place to work aka Penni.io, Esben has worked for two of the largest insurance groups in the Nordics. And here’s a fun fact: He speaks five languages and has completed five marathons… and is, apparently, immortal.

Omnichannel distribution

The Role of Digitally Embedded Insurance in Omnichannel Distribution

This blog post focuses on a specific aspect of the customer experience and its associated benefits: customer engagement within embedded offerings. Offering digitally embedded insurance products allows distributors to increase their acquisition of qualified leads and their online sales at a reduced cost per sale.

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