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Esben is a thought leader on the future of insurance distribution. His mission, as part of Penni.io, is to make insurance easier to understand and more accessible to everyone. Esben has a computer science background and a long track record of working with advanced technology to drive business innovation. He had been working as a management consultant for 5 years before transitioning into a full-time entrepreneur. Esben regularly writes articles focused on the future of insurance distribution.
That said, you don’t see the same picture across the whole of Europe, nor, indeed, across all verticals. While McKinsey estimated that by 2017 aggregators were already responsible for more than 50% of the UK’s motor gross written premium (GWP), that figure fell to just 10% in the Netherlands.
What I’ve learned from working with insurance distribution partners is that these distributors are increasingly demanding support for the digital distribution of insurance products. Despite this high demand, they keep running into the same problem: very few insurers are equipped to facilitate digital sales.
