While having a competitive price is important, the main drivers of online conversion are elsewhere. The context in which we humans make a choice is a powerful driver of our decisions, and this is true for online insurance as well.
At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.
Francesco Cocozza, Business Analyst
Francesco is an MSc graduate in Applied Economics & Finance from Copenhagen Business School, with a great passion for data science, mathematical modelling and behavioural economics. He currently works as a Business Analyst for Penni.io, where (among the many things), he advises over the performance optimisation of their solutions based on the behavioural data they gather on the end customers