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At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

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Simon Bentholm, Digital Strategy Executive

Unofficially, his name is Simon Freud. Because he’s a from-head-to-toe expert in behavioural economics, design psychology, and machine learning and therefore knows how the human mind works in the digital landscape. Simon’s knowledge has made him a driving force in the development of behavioural design in Scandinavia. His focus for the last 8 years has been on designing products in the financial sector, on the basis of how humans understand and use financial products (their natural financial wellbeing). Furthermore, Simon has written and co-written four(!) books on behavioural design, including one about the strategic use of data and one about the design of habit-forming digital products. It seems that he’s given more than 24 hours per day since he also has the time to act as a keynote speaker.

Insurtech: A sneak peek into how customers decide to buy - Volume 3

Today, we get nerdy! You might have heard about the psychology of price and how pricing should be contextual. This post is going to change your view of the factors that should be incorporated in the pricing model. When you distribute insurance digitally, your pricing strategy can change accordingly. Instead of setting a sellable price, you need to set a buyable one.

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Insurtech: A Sneak Peek at How Customers Decide to Buy - Volume 2

When designing effective digital decision processes for insurance sales, the goal is to remove human interaction with an insurance agent. That way, even more of the decision-making will be in the hands of the customer’s System 1 thinking processes (for an explanation of System 1 thinking, see Part 1 ).

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Digital Bancassurance - How to fix the gap between strategy & execution

For more than 20 years, everyone in the financial sector has been hearing about the magical wonderland/partnership model known as Bancassurance. It’s a model under which insurance companies and banks partner together to sell insurance products to the bank’s customers. Now, the partnership model is on the rise again, with a digital spin this time.

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