At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

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Simon Bentholm, Chief Customer Officer

Unofficially, his name is Simon Freud. Because he’s a from-head-to-toe expert in behavioural economics, design psychology, and machine learning and therefore knows how the human mind works in the digital landscape. Simon’s knowledge has made him a driving force in the development of behavioural design in Scandinavia. His focus for the last 8 years has been on designing products in the financial sector, on the basis of how humans understand and use financial products (their natural financial wellbeing). Furthermore, Simon has written and co-written four(!) books on behavioural design, including one about the strategic use of data and one about the design of habit-forming digital products. It seems that he’s given more than 24 hours per day since he also has the time to act as a keynote speaker.