If you want to be more effective at selling insurance to customers, you need to know how they buy. That means understanding the decision-making process behind every purchase. What made them look into your product? What made them ask for a quote? And crucially, what made them choose to make the purchase?
At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.
What I’ve learned from working with insurance distribution partners is that these distributors are increasingly demanding support for the digital distribution of insurance products. Despite this high demand, they keep running into the same problem: very few insurers are equipped to facilitate digital sales.