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At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

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Customer Insight

Insurtech: A Sneak Peek at How Customers Decide to Buy - Volume 2

When designing effective digital decision processes for insurance sales, the goal is to remove human interaction with an insurance agent. That way, even more of the decision-making will be in the hands of the customer’s System 1 thinking processes (for an explanation of System 1 thinking, see Part 1 ).

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