This blog post focuses on a specific aspect of the customer experience and its associated benefits: customer engagement within embedded offerings. Offering digitally embedded insurance products allows distributors to increase their acquisition of qualified leads and their online sales at a reduced cost per sale.
At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.
One of the hardest things in the insurance industry is to build a standardised software that doesn’t require tons of customisation at each insurer. This is typically due to the complex nature of products and processes underneath the hood.
The partnership distribution model holds a lot of promise and can help insurance companies overcome the typical barriers they face in the evolving world of online insurance sales.
You’d be surprised how often I see an insurance company advertising their products and think ”I would never buy insurance from them.”