At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

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By Penni.io, 8 minutes read

Making insurance accessible for everyone, anywhere. One of Penni.io finest jobs is to do in-depth research and write articles about embedded insurance, customer behaviour and journeys, online distribution of insurance... and everything else in between.

The Secret to Selling Insurance? It’s All About Proximity

Selling insurances is tough and costly. Mainly due to the indisputable fact that most customers don’t exactly find insurance attractive to think about. Driving down the cost of sales and exposing the potential customers to insurance products in a time of their interest, is a game about digitalization and proximity played far away from the insurance industries home field.

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