At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

Selling insurances is tough and costly. Mainly due to the indisputable fact that most customers don’t exactly find insurance attractive to think about. Driving down the cost of sales and exposing the potential customers to insurance products in a time of their interest, is a game about digitalization and proximity played far away from the insurance industries home field.

With a little spoiler, the answer is: fortunately, not much! 

How to settle for a pricing strategy?

What to think of when designing effective processes for insurance sales

How Behavioral Economics Drives Customer Decision-Making