English

At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

Omnichannel distribution

The Role of Digitally Embedded Insurance in Omnichannel Distribution

This blog post focuses on a specific aspect of the customer experience and its associated benefits: customer engagement within embedded offerings. Offering digitally embedded insurance products allows distributors to increase their acquisition of qualified leads and their online sales at a reduced cost per sale.

Read More

Insurtech: A sneak peek into how customers decide to buy - Volume 3

Today, we get nerdy! You might have heard about the psychology of price and how pricing should be contextual. This post is going to change your view of the factors that should be incorporated in the pricing model. When you distribute insurance digitally, your pricing strategy can change accordingly. Instead of setting a sellable price, you need to set a buyable one.

Read More

Insurtech: A Sneak Peek at How Customers Decide to Buy - Volume 2

When designing effective digital decision processes for insurance sales, the goal is to remove human interaction with an insurance agent. That way, even more of the decision-making will be in the hands of the customer’s System 1 thinking processes (for an explanation of System 1 thinking, see Part 1 ).

Read More

Digital Bancassurance - How to fix the gap between strategy & execution

For more than 20 years, everyone in the financial sector has been hearing about the magical wonderland/partnership model known as Bancassurance. It’s a model under which insurance companies and banks partner together to sell insurance products to the bank’s customers. Now, the partnership model is on the rise again, with a digital spin this time.

Read More