At Penni.io, we are passionate about customer journeys, data, digitalisation, etc. Our goal is to make Insurance more transparent and more accessible to everyone.

Dealing with acquisition cost is like dealing with a lockdown haircut: You want to cut it, but it's easier said than done. Maybe we can help you (with your acquisition cost, not your haircut). In this article, we give the value chain an upgrade to show you why digital embedded insurance can send your acquisition cost in a free fall, raise your technical result, and, oh well, future-proof your business.

The traditional distribution strategies will - done right - give you a linear growth in sales. If you aim for exponential growth in your sales figures, you have to look elsewhere. And in this blog article, we tell you what to zoom in on.

How to settle for a pricing strategy?

What to think of when designing effective processes for insurance sales

How Behavioral Economics Drives Customer Decision-Making

Why are Insurers not improving online distribution?

With data collection, ‘the sooner the better’ is always the best answer
- Marissa Mayer

If you sell insurance, you’re facing an uphill battle. So you need your products, your customer-facing processes, and your sales and marketing messages to match what your customers really want and need. And how you succeed with that, I’ll tell you in this blog post.